John is a car dealer for the people and author of several consumer reports that help people make better decisions when buying a car. He’s a consumer advocate and a trusted advisor to his community and he’s looked upon as the go to guy when you have questions about buying a car. Local news media frequently approach him for commentary on industry related stories, and he’s frequently asked to speak to local organizations about his biggest passion – helping people buy a car the right way! Frankly, John is somewhat of a local celebrity.

John is at the helm of Main Street Motors. This dealership is known throughout the area as a provider of value, stability, and assistance. People know that Main Street Motors is the first place to go if you need a car but don’t want to deal with the typical car buying nonsense.

The first time a new customer steps foot onto the dealership they instantly realize this isn’t just another ordinary car dealership. They can’t help but notice that this place is more like a rock band than a car dealership. Everywhere you look are pictures of happy customers, what they call “fans”, and the TVs in the showroom are playing videos of excited people having the time of their lives while buying a car. It’s comforting and assuring. It really makes you feel at ease…like you’re in good hands.

It all makes sense because Main Street Motors isn’t like other dealerships. Comparing Main Street Motors to other dealerships is like comparing an apple to an orange. It can’t be done. It’s not just in what you experience when buying a car. There’s so much more to it. It’s also about what happens after you buy a car. The benefits you get for being a customer are easily perceived to be as valuable as the car itself…and that makes every dollar you spend at this store seem like a bargain.

Main Street Motors is constantly staying in touch with past customers, giving them reasons to stay involved and engaged with the dealership and come back for service without ever considering going to another shop. Main Street Motors does a remarkable job staying right on the top of the customer’s mind without being annoying or overbearing, and because of this constant, gentle reminder system, their repeat customer percentage is 50% instead of the typical 19%.

Plus, recommending Main Street Motors to your friends and family and coworkers is like a cultural requirement. Every customer knows that in order to be a good Main Street Motors customer you need to tell others…and people WANT to be good customers because Main Street Motors is such a good dealer. This is NOT the car business as usual.

But Main Street Motors doesn’t just depend on referrals and repeat business. Growth is a constant and primary goal at the dealership and John has a firm grip on exactly how to attract new customers to the dealership every month. And they don’t have to resort to gimmicks and fake checks or traveling sales teams. Main Street Motors seems to always have a new, interesting and compelling reason that makes people consider buying a car right now, and from them. The result is that while other dealerships have tumbleweeds blowing through the lot and crickets chirping in the showroom, Main Street Motors is always buzzing, something is always going on and people are always buying cars.